Pipeline contribution
Marketing-sourced vs.Influenced pipeline by campaign, with deal-stage progression and weighted ARR.
Eluu — pipeline-contribution
Shown in preview 
Runtime ~120s per run
Tokens ~12K per run
Owner a marketing operations colleague
Works with
Pick whichever tool your team already uses.
- CRM Salesforce
HubSpot 
Pipedrive - Spreadsheet Google Sheets
Excel
What it does
Splits pipeline by sourcing model so marketing can see where they’re creating opportunities versus accelerating ones already in flight.The colleague pulls campaign-attributed deals, reconciles them against the source-of-truth CRM, and composes a structured contribution doc with sourced/influenced split, deal-stage funnel, and weighted ARR per channel.
How it works
- Pull deals. The colleague queries the CRM for open and recently-closed opportunities along with first-touch and last-touch attribution.
- Tag and split. Deals are tagged as marketing-sourced (first-touch) or marketing-influenced (any-touch) and grouped by campaign and source channel.
- Compose. A contribution doc is rendered with the sourced/influenced split, deal-stage funnel chart, and a narrative summary of week-over-week changes.
Setup
- Connect any CRM (Salesforce, HubSpot, or Pipedrive) with attribution enabled.
- Connect a spreadsheet destination (Google Sheets or Excel).
- Configure the campaign attribution model (first-touch / last-touch / multi-touch).
Variations
- Run weekly or monthly cadence.
- Send the doc as an email digest instead of a Google Doc.
- Slice by region or sales segment in addition to campaign.
