Paid channel pacing
Pacing report — spend, CPA, and ROAS per channel against budget, with reallocation suggestions.
Eluu — paid-channel-pacing
Shown in preview 
Runtime ~80s per run
Tokens ~7K per run
Owner a growth marketer
Works with
Pick whichever tool your team already uses.
- Messaging
Slack 
Teams - Spreadsheet Google Sheets
Excel - Ad platforms Google Ads Meta Ads
LinkedIn Ads 
TikTok Ads
What it does
A 30-second read on whether spend is tracking budget, with reallocation suggestions when something is way off. Pulls the latest actuals from every paid channel, joins with the monthly budget plan, and posts a Slack digest the team can scan in seconds.
How it works
- Pull. Fetch the latest spend + conversions + CPA per campaign from every connected ad platform.
- Pace. Compare against the monthly budget plan. Compute MTD pacing % per channel and identify under- or over-pacing.
- Notify. Post a digest with green/yellow/red status per channel and the top 1–2 reallocation moves.
Setup
- Connect ad platforms (Google Ads, Meta, LinkedIn, TikTok).
- Connect a budget planning sheet (Google Sheets or Excel).
- Connect a messaging channel (Slack or Teams).
Variations
- Run weekly for slower-moving channels (LinkedIn, partnerships).
- Auto-pause underperforming campaigns instead of just alerting.
- Add cohort LTV to the ROAS calculation when payback windows are long.
