Market trends
Surface trending topics and signals in your niche — and digested into a single weekly read.
Eluu — market-trends
Shown in preview 
Runtime ~6 min for digest
Tokens ~20K per digest
Owner a research colleague
Works with
Pick whichever tool your team already uses.
- Messaging Slack
Teams - Spreadsheet Google Sheets
Excel 
Airtable - Docs Notion
Google Docs 
Coda
What it does
Most “market trend” reports are written by a person who skimmed Twitter for an hour. This recipe ingests tracked subreddits, niche newsletters, podcast transcripts, and forum threads — then runs a clustering pass to find what’s actually accelerating in your niche, with quotes and source links.
How it works
- Collect daily. The colleague reads tracked sources — subreddits, newsletters, podcast transcripts, forums — and stores anything above the engagement floor.
- Cluster topics. On Friday afternoons, posts are embedded and clustered into stable topic groupings. Each topic gets a week-over-week growth + volume score.
- Compose the digest. Top 8 topics land in a Notion doc with representative quotes, source links, and a “what this means” sentence per topic.
- Drop in channels. A summary posts in #research and #leadership-feed; the relevant PMM or PM lead is tagged on topics in their area.
Setup
- Maintain a sources list in Notion (subreddits, newsletter URLs, podcast feeds, forums).
- Connect a messaging channel (Slack or Teams).
- Set the engagement floor — posts below this volume are ignored.
Variations
- Add a fast-lane that surfaces any topic crossing 3× normal volume in a single day.
- Track a competitor list as a separate dimension — topic + which competitors are showing up.
- Generate a quarterly trend rollup that compares all weekly digests for a strategic narrative.
