Landing page experiment recap
Weekly recap of running landing-page A/B tests — winners, losers, inconclusive, and next variants to ship.
Eluu — landing-page-experiment-recap
Shown in preview 
Runtime ~3 min per run
Tokens ~10K per run
Owner a growth colleague
Works with
Pick whichever tool your team already uses.
- Spreadsheet Google Sheets
Excel - Docs Notion
Google Docs - Analytics GA4
Mixpanel 
Amplitude
What it does
Landing-page experiments take weeks and often die in spreadsheets nobody reads. This recipe pulls every running test, computes lift with proper confidence intervals, classifies winners / losers / inconclusive, and ships a weekly recap with the next variant ideas already queued.
How it works
- Pull tests. Every running landing-page experiment with at least 7 days of data is read from GA4 along with variant traffic and conversions.
- Compute stats. Conversion lift per variant is computed; 95% confidence intervals are calculated; tests are classified as winner / loser / inconclusive. Power-issue tests get flagged for “need more time.”
- Write recap. A summary table plus per-experiment narratives are written to Notion with the next variant ideas suggested per result.
Setup
- Connect an analytics tool (GA4, Mixpanel, or Amplitude).
- Connect a spreadsheet destination (Google Sheets or Excel) for the stats compute.
- Connect a docs destination (Notion or Google Docs).
Variations
- Add a Slack post with the highlights for the weekly growth standup.
- Auto-archive losers that have been running >2 weeks.
- Generate variant briefs for the next round of tests based on patterns.
