Editorial calendar plan
Plan next month's editorial calendar from past performance — funnel mix, theme rotation, channel slots all balanced before kickoff.
Eluu — editorial-calendar-plan
Shown in preview
Runtime ~5 min per run
Tokens ~16K per run
Owner a content marketing colleague
Works with
Pick whichever tool your team already uses.
- Spreadsheet
Google Sheets
Excel
- Docs
Notion
Google Docs
- Analytics
GA4
Mixpanel
What it does
Most content calendars end up funnel-imbalanced because nobody actually counted last quarter. This recipe reads what shipped, pulls per-theme efficiency from analytics, then plans a 4-week calendar that balances ToFu / MoFu / BoFu and leans into themes that converted.
How it works
- Read history. Every piece published in the last quarter is pulled and tagged with funnel stage / theme / channel. Actual mix is compared to the planned mix.
- Pull performance. Traffic and conversion per theme are pulled from analytics. Top and bottom themes get surfaced.
- Build calendar. A 4-week × 4-slot calendar is composed with balanced funnel mix, themes leaning to top performers, and one experimental slot per week.
Setup
- Connect a docs destination (Notion or Google Docs) for the calendar.
- Connect a spreadsheet destination (Google Sheets or Excel) for the mix compute.
- Connect an analytics tool (GA4 or Mixpanel) for theme performance.
Variations
- Run quarterly instead of monthly for higher-level planning.
- Add a per-author rotation so individual workload stays even.
- Auto-generate hooks/headlines for the top 3 priority slots.