Content performance
Rank posts, pages, and emails by engagement and conversion — see what's pulling weight and what to cut.
Eluu — content-performance
Shown in preview
Runtime ~4 min per refresh
Tokens ~14K per refresh
Owner a content colleague
Works with
Pick whichever tool your team already uses.
- CRM
HubSpot
Salesforce
Pipedrive
- Spreadsheet
Google Sheets
Excel
Airtable
- Docs
Notion
Google Docs
Coda
- Analytics
GA4
Mixpanel
Amplitude
What it does
Page-views ranked content lists are useless — the top piece is usually a 5-year-old blog post that ranks for the wrong query. This recipe ranks content by what actually moves pipeline, with cut/keep/double-down recommendations so the team knows what to invest in next week.
How it works
- Pull traffic + email. The colleague reads page-level analytics and email engagement for the last 7 and 28 days.
- Stitch to deals. Each session is matched to a contact, then to its pipeline stage and deal value. Per-page attributed pipeline is computed.
- Rank with a recommendation. Pieces are sorted by influenced revenue + conversion rate, then tagged — keep, cut, or double-down.
- Save the rollup. A Notion doc lands with the ranked list, the cut/keep/double-down breakdown, and notes on any high-traffic-no-conversion oddities.
Setup
- Connect an analytics tool (GA4, Mixpanel, or Amplitude).
- Connect a CRM (HubSpot, Salesforce, or Pipedrive).
- Optional — connect the email tool for opens + clicks per send.
Variations
- Slice the rankings by funnel stage (top, middle, bottom) so each piece is judged against its job.
- Add a content-decay watch that flags pieces dropping > 30% week-over-week.
- Auto-create a refresh task in Notion for any keep-tagged piece older than 12 months.