Competitor teardown
Track competitor pricing, messaging, and product launches, with a weekly digest of what changed.
Eluu — competitor-teardown
Shown in preview 
Runtime ~7 min per run
Tokens ~24K per run
Owner a research colleague
Works with
Pick whichever tool your team already uses.
- Messaging Slack
Teams - Docs Notion
Google Docs 
Coda - PM / Tickets Linear
Jira 
Asana
What it does
By the time someone in marketing notices the competitor changed their pricing page, they’ve already been outflanked for two months. This recipe watches a small competitor list and writes a digest of what shifted — pricing, messaging, product launches — with deep links to the source.
How it works
- Crawl the watchlist. The colleague reads the competitor watchlist and crawls pricing, blog, changelog, and key feature pages.
- Diff and tag. Each snapshot is diffed against last week’s saved version. Diffs are tagged — pricing, messaging, feature, removal — and scored for significance.
- Compose the digest. A Notion doc lands with a 5-bullet “what shifted this week” summary plus per-competitor sections.
- Post to channels. A link drops in #marketing-perf and #product-leadership with the headline shifts; the PMM lead is tagged on any high-significance change.
Setup
- Maintain a competitor watchlist in Notion (5-12 names + URLs).
- Connect a messaging channel (Slack or Teams).
- Optional — connect Linear / Jira so competitive-response tickets cross-link.
Variations
- Add a daily fast-lane that flags only detected pricing-page changes.
- Watch competitor LinkedIn for hiring signals — title patterns hint at upcoming product moves.
- Generate a quarterly rollup that compares all weekly digests into a positioning shift narrative.
