Churn risk watch
Flag accounts with usage decline, sentiment red flags, or unanswered tickets — before the renewal call.
Eluu — churn-risk-watch
Shown in preview 
Runtime ~5 min per run
Tokens ~18K per run
Owner a CS colleague
Works with
Pick whichever tool your team already uses.
- CRM
HubSpot Salesforce 
Pipedrive - Messaging Slack
- Support Zendesk
Intercom
What it does
The accounts that churn are usually the ones nobody warned the CSM about. This recipe runs a daily three-signal scan — usage decline, support sentiment, and in-app churn language — and DMs the CSM whenever an account crosses the risk threshold, with a one-page digest of why.
How it works
- Read usage trends. The colleague pulls every active account’s last 30-day usage and compares against the trailing 90-day baseline.
- Score support tickets. Open tickets are pulled, aged, and run through sentiment analysis on the latest replies. Aging > 5 business days is flagged.
- Layer in account signals. NPS responses, escalation flags from the CRM, and explicit churn-language mentions are added to the score.
- Alert the CSM. Accounts crossing the risk threshold get a one-page digest DMed to their assigned CSM, with a deep link back to the CRM.
Setup
- Connect a CRM (HubSpot, Salesforce, or Pipedrive) for account ownership and contract data.
- Connect a support tool (Zendesk or Intercom).
- Connect a messaging channel (Slack) for the alerts.
- Set the risk threshold and the per-CSM alert quiet-hours.
Variations
- Add a leadership digest summarizing all flagged accounts in one rollup.
- Auto-create a save-play task in the CRM for each newly-flagged account.
