Attribution report
Multi-touch attribution across paid, organic, and direct — broken out by channel, campaign, and account tier.
Eluu — attribution-report
Shown in preview 
Runtime ~6 min per run
Tokens ~22K per run
Owner a marketing colleague
Works with
Pick whichever tool your team already uses.
- CRM HubSpot
Salesforce 
Pipedrive - Spreadsheet Google Sheets
Excel 
Airtable - Docs Notion
Google Docs - Analytics
GA4 
Mixpanel 
Amplitude
What it does
Last-click attribution makes paid search look like a hero and makes the awareness layer look invisible. This recipe builds the full picture — every touch on the path to revenue, weighted by a model you can tune — and ships it as a report.
How it works
- Pull every paid touch. The colleague reads spend + click data from each ad platform and the unified spend ledger, then normalizes them into one touch-event schema.
- Resolve to contacts and deals. Anonymous touch events are stitched to contacts via cookie + form fill, then matched to closed-won deals in the lookback window.
- Apply your attribution model. Per-deal touch sequences run through a configurable model — linear, time-decay, or U-shape — to credit channels along the path.
- Tier and ship. Deals are tiered by account size; per-channel revenue, spend, and ROAS land in a clean weekly doc with per-campaign drilldowns.
Setup
- Connect ad platforms (Google Ads, Meta Ads, LinkedIn).
- Connect a CRM (HubSpot, Salesforce, or Pipedrive) for revenue matching.
- Maintain a unified spend ledger sheet — or let the colleague auto-build one.
- Pick an attribution model — linear, time-decay (default), or U-shape.
Variations
- Add organic search and direct traffic via GA4 to compare paid vs. earned.
- Slice the report by ICP segment so enterprise vs. mid-market funnels stay separate.
- Run a daily delta version that flags channels swinging more than ±15% week-over-week.
